Instagram’s push to make its app more of an online shopping destination through this and other changes comes at a critical time for the e-commerce market. When tapped, the relocated Compose button will now take users to a redesigned Camera experience, too. Instagram seems to be testing a dedicated button for its Reels feature that will give the TikTok-competitor more prominence in the social media app. Today, the company announced that it’s adding Reels and Shop tabs to its home screen, a communication of the company’s priorities. Once you’ve uploaded at least one Instagram Reels video to your profile, you can tap on the Reels icon on your profile to access the videos. This has been corrected. “But how people create and enjoy culture has changed, and the biggest risk to Instagram is not that we change too fast, but that we don’t change and become irrelevant. But also, each tab has a really clear purpose to you,” says Stein. The company is going to add a Reels tab and a Shop tab… The update, arriving today, also replaces the Activity tab (heart icon) with the Shop tab, following a test that had changed this aspect of the app’s home screen earlier this summer. Instagram has been testing both the Reels and Shopping tabs for some time, with the Shops tab announced as part of the secondary update on Instagram Shops back in July. It's commonplace for apps, especially social media platforms, to make changes to adapt to evolving social landscapes. Tap “Reels” in the bottom left. The main reason for this is the way Instagram works. The Shop tab will surface personalized recommendations, editors’ picks curated by the @shop channel, shoppable videos, and new product collections. “We try to maintain simplicity by making sure that it’s clear why everything is where it is. It also added a Shop tab that allows them to connect with brands and creators to discover products. Tap the Magnifying Glass icon at the bottom to go to the “Discover” tab. Instagram users in India are getting the Reels tab in a new location this week. Instagram launches a Reels tab in India for easier discovery of short-video content on the platform. Facebook, Instagram's parent company, first launched Reels, a copycat version of TikTok, in August. Next to the new Compose button is the relocated Activity button (the heart icon) and a redesigned messaging button that takes you to your Instagram DMs — which are now connected to Facebook Messenger’s universe. The company is now rolling out a redesigned version of the app with a new home screen layout. Reels, Instagram's short-form video feature, was previously mixed in with other content on the Explore page. “There’s one really clear place to go now, when you want to post. Instagram can keep improving Instagram for you Post your Reel to your Instagram page or story, or save the Reel to your drafts and keep working on it later. Instagram was announcing some big changes to Instagram in November, 2020 - Reels and Shop tab. Audio: Search for a song from the Instagram music library. And in the end, it was necessary. Asserting that Instagram has always focussed on young people and creators because […] 4,460 Likes, 632 Comments - Adam Mosseri (@mosseri) on Instagram: “Today we’re announcing some big changes to Instagram — a Reels tab and a Shop tab.⁣ ⁣ The Reels tab…” Open the Instagram app on your iPhone, iPad, or Android device. This led to some early complaints from users looking for Reels in the app, who had said it was harder to find, the company says. The Shop tab will feature curated, shoppable content and new product collections in one centralised part of the app. The shopping addition is less surprising than Reels. In the redesigned app, both the Compose button and the Activity tab have been relocated to the top-right of the home screen, while the center middle button now belongs to Reels. The Reels tab makes it easier for you to discover short, fun videos from creators all over the world and people just like you.⁣ As we announced in September, we’re continuing to roll out an update that will be available to your Instagram DMs — a new Messenger experience on the app. TikTok’s video format makes for an ideal medium to showcase a brand’s products — which is why Walmart angled in on the would-be TikTok acquisition for its U.S. operations, driven by Trump’s TikTok ban. Instagram is testing different versions of the home screen for its app with separate shopping and Reels tab in all of its layouts. However, Stein says the main signals Reels personalization algorithms use are based on data coming from engagement within Reels, like whether you liked a video, for example. And, in many cases, users could pay for their purchase using Instagram’s own Checkout feature, which involves a selling fee. Today we’re announcing some big changes to Instagram — a Reels tab and a Shop tab. What is the Reels tab on Instagram? When you share a reel with original audio, your audio will be attributed to you, and if you have a public account, people can create reels with your audio by selecting “Use Audio” from your reel. Instagram has introduced a Reels tab and a Shop tab. "We don't take these changes lightly – we haven't updated Instagram's home screen in a big way for quite a while. Reels Tab is Now Front and Center To view Reels from a specific account, go to that person’s profile page and tap the Reels icon. If a Reel is saved in your drafts, you can find it in the Reels tab on your profile. now connected to Facebook Messenger’s universe. Instagram, on the other hand, would argue that it’s still early days for its Reels short-form video in its app. Instagram has rolled out a Reels tab which will make it easier for users to share and discover creator videos. And there’s one really clear place now you want to shop, which is really important to us.”. The new Reels tab, as well as the new Shop tab, are a clear implication of Instagram's focus on these two growing spaces within the platform. However, the app’s U.S. fate is still unknown due to a lack of attention from the Trump administration over the TikTok ban, as well as uncertainty as to how the incoming Biden administration will proceed to enforce it. pic.twitter.com/WLmjAwYwFW, — Adam Mosseri (@mosseri) September 9, 2020. Critics have said Reels lacks competitive features, contributes to Instagram’s bloat, feels stale and features a lot of recycled TikTok content. “The way we think about this update is that we’re trying to make it really easy to use an expanded suite of products now available on Instagram, while maintaining a simplicity,” explains Instagram’s director of Product Management, Robby Stein. New Delhi : Two months after launching the short video format Reels in India through a 'broad test' after the TikTok ban, Facebook's photo sharing app Instagram has launched a separate tab for Reels only for Indian users, the company said on Thursday. The Facebook-owned social media platform already had a Shop tab within the Explore tab, while it is also testing the shopping feature through Reels. “We don’t take these changes lightly – we haven’t updated Instagram’s home screen in a big way for quite a while,” head of Instagram Adam Mosseri wrote in a blog post. The fact that Instagram is committing to a Reels tab only a few months after its launch in the US and abroad suggests the format is here to stay. The Reels tab will, of course, lead users to Reels, shortform videos similar to TikTok. Mainly, the platform wanted to help people discover what they’re looking for, and what they are like, more easily. The dedicated Reels tab will help people discover new creators more easily. But Instagram has one big advantage in this battle: user data. Instagram has developed its shopping product over years, and this summer, it launched a dedicated shopping page and the ability to use Facebook Pay for transactions. Through Instagram's Shop tab, users will be able to filter products by categories and explore recommended shops to order online though the business' website or directly from the Instagram app. You can also use your own original audio by simply recording a reel with it. Instagram now swaps out the ‘upload’ and ‘activity’ tab for ‘Reels’ and ‘Shop’ tabs in the bottom navigation bar. The company was testing Reels in Brazil, France, Germany over the past year and expanded the feature to over 50 countries in August. At best, it’s been deemed a shameless clone. They’re displayed chronologically and the view counts for … This was mainly to highlight the new feature and find a way to incorporate it into the Discover tab. Instagram is introducing a Reels tab and a Shop tab to its home screen, a pair of indicators that show the app is undergoing some significant changes. The company started testing the new Reels tab option a few days back. Instagram is putting its TikTok competitor Reels front-and-center in a redesigned version of its app by giving it the center position on its new navigation bar. And its appeal on the entertainment front could make it more difficult for Reels, or anyone else, to compete. The dedicated tabs for Reels and Shop will make it easier to find and navigate to these sections. We’re starting to test different versions of Instagram’s home screen – when you open the app you’ll soon see a Reels tab and a Shop tab in one of these three layouts. Another major change sees the Instagram Shop winning a home screen placement. The Chinese-owned rival video app has been surging in popularity around the world, and particularly with the Gen Z demographic. The Reels tab, an update to Instagram’s latest TikTok-like video feature, will serve as a designated space for users to more easily share and discover Reels. The Explore tab can be accessed at the top right of users feed. Instagram’s making major design changes to its home screen for the first time in years. The coronavirus pandemic accelerated the shift to e-commerce by at least five years, according to some analysts. Reels was first announced in August when Instagram invited creators to produce fun videos to share with friends or anyone on the social media platform. Instagram redesigns its home screen for the first time in years, adding Reels and Shop tabs, JBL’s speaker-packed Google Nest Hub alternative is $220 off, A better option than the $229 Nest Hub Max, for some, Lenovo’s Smart Clock Essential plus four smart lightbulbs are $30 at Best Buy, Plus, grab a pair of refurbished Samsung Galaxy Buds Live for as low as $70, Sign up for the Interestingly, IGTV, Instagram’s home for longform videos, still hasn’t received a dedicated home screen tab and is only available through the Discover page, which could speak to the lack of interest in the format. Instagram just happens to be the latest platform to bring forth changes to match the trends of their audience. Correction, 11/12/20 9:20 am et: We initially misspelled Robby Stein’s name. The new Reels Tab sits in the navigation bar and replaces the Explore tab. The company began testing the Shop tab in place of the Activity tab in July, where it would send users to an updated version of the Instagram Shop. We’re excited about the new design and believe it gives the app a much-needed refresh, while staying true to our core value of simplicity.”. TikTok partners with Shopify on social commerce. #3: Delete an Instagram Reel Video or Remove It From Your Grid. That said, it cannot be understated how significant it is to relocate a Compose button in an app that relies on user-generated content. Instagram also has a dedicated section for browsing Reels. And the change could encourage more creators to share their Reels, given the now high-profile position given to the product. The company shared three new designs and said the … Facebook-owned photo sharing app Instagram has announced that it is adding new tabs on the home screen of its app. The company said the Reels tab was a way for people to share their creativity and find new audiences. The Reels tab makes it easier for you to discover short, fun videos from creators all over the world and people just like you. Last month, Instagram extended the shopping feature to IGTV. While the Reels tab helps users to find short, fun videos from creators all over the world, the Shop tab enables them to connect with brands and creators and discover products they love. It’s spelled Robby Stein, not Robbie Stein. New forecast pegs TikTok to top 1.2B monthly active users in 2021. If and when TikTok scales this side of its business in the U.S., it could win social commerce market share from both Facebook and Instagram. Before this, you had to dig deep to find the Reels option on the mobile app. Instagram adds two major changes on its app -- a standalone Reels, Shop tab: Know details The Shop tab will give them a better way to connect with brands and creators and discover products they love It can inform its own personalization algorithms for Reels based on what users are doing elsewhere in its app, and even on Facebook if the user connected their account. The Explore tab can be accessed at the top right corner of the screen on your Feed. The redesign, which makes Reels the main button in the app, is an aggressive attempt on Instagram’s part to direct users to its short-form video feed, which has so far seen only a lukewarm reception from reviewers. That Instagram would minimize the button’s importance in this way is a testament to how much of its future relies on making Reels work. Instagram is looking to lean further into the TikTok-lead, short video trend by adding a new Reels tab on the home screen for all users, while it's also adding a Shop tab along the lower function bar to further its eCommerce push.. First off, on the new Reels tab - as explained by Instagram: " At Instagram, our focus has always been on young people and creators because they’re trendsetters. Combined, both moves signal a company that’s worried about the impact TikTok may have on the long-term future of its business. Simplicity, given the wide range of products Instagram now offers, could become a challenge. The new reels tab will show auto-playing reel videos and also give users the option to create new videos directly from the tab. Today’s TikTok captures users’ attention with its short-form content, personalized “For You” feed, sizable music catalog and special effects. The messages button itself has been changed to look like the Facebook Messenger icon (for those who opted in to the new experience), and not the paper airplane icon that was previously associated with the Instagram inbox. The Reels tab was added to the profile page between the … newsletter. According to Instagram head Adam Mosseri, Instagram is adding this Reels tab due to the momentum the company is seeing in the country. How is Reels feature affecting Instagram reach? Instagram gets reels and shop tabs Instagram has got two new tabs — a Reels tab fors discovering short and fun videos, and a Shop tab to provide easy acess to brands and products. In May 2019, Instagram modified the Explore page to make it easier for users to take deep dives into their niche interests. That means any plans Instagram had to become a major player in online commerce were also just expedited. While this doesn’t replace the swipe gesture to get to the Camera, it does give all the different post formats a more equal footing. Here, users could filter by brands they followed on Instagram or by product category.

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