To take a short video, hold the circle button down. Dann nehmt ihr euch ein „Bildbearbeitungsprogramm“ eurer Wahl, es kann alles sein von einer App für Smartphones, über Photoshop, über PowerPoint, Paint, … whatever. Save time and look professional while promoting your brand in style. In Hands Free mode, tap the circle to start recording video and tap it again to stop. Interesting History. Keep your audience’s attention by using more than one “scene” in your individual Stories, and especially your Stories ads. Sprechblasen sind kleine Kreise mit einem „Schwänzchen", das auf die Person weist, die gerade den Text spricht, der in der Sprechblase steht. This is a relatively new—and quite complex—tool for brands to experiment with. Users closed Instagram while viewing your story. There’s no ‘Best Time To Post’ because they’re visible for 24hrs! It’s part of Instagram’s move to be a more complete social network, rather than just a place for pretty pictures. Instagram-Storys mit langweiligen Videos und klassischen Fotos waren gestern. If that’s hard to pin down, consider drawing up some audience personas to gain clarity. Often, businesses have a Location Page (which users can find by tapping a hashtag or searching in the Explore tab). We generally advise against reposting identical content across different social channels: each platform has its own quirks, foibles and language. Each highlight can contain as many Stories as you like, and you can keep adding to them as you post new content. How to add a sticker to your Instagram Story: Add music to your Story using the music sticker. Hashtag Stickers Which means that if you’re not creating content solely for Stories, take the time to make it look like you did. Stories are a great place to give your audience what they didn’t even know they needed. And that goes double for Stories. Next, swipe up to get a list of everyone who’s viewed your story. A compelling story from history can really grab people’s attention. After that, go ahead and storyboard your Instagram Story idea to figure out the best way to tell it. In the keyboard that opens, select from a range of colors.There are actually infinite color choices! Learn from the pros and use these proven methods they use to share your own stories in a more compelling way on Instagram. Swipe to the right to go back to the previous account’s story. According to Instagram head Adam Mosseri, Stories are where people “share a lot more funny moments, raw moments, authentic moments.”. Images are shown for 5 seconds on Stories, and videos last up to 15. Ready to start scheduling Instagram Stories and save time? And keep them snappy. But on the other hand, the humble, mobile-shot DIY aesthetic (which includes using plenty of polls, stickers, drawings, and camera effects like boomerang or hyperlapse) has a 63% chance of driving higher conversions in terms of purchase and checkout. This is a great place for your best, brand-defining content. For their part, brands have responded to the channel’s popularity by posting an average of 2.5 Instagram Stories a week. 6 Instagram Hacks for Better Instagram Stories by Jenn Herman on Social Media Examiner. However, things you can do to help your chances include: On the other hand, Instagram has also said that Stories that you repost from other users (not a bad trick for plumping up your post volume as well as building relationships—see Tip #11) are less likely to be featured on Explore. The Night Mode button automatically brightens the image the camera takes. Meanwhile, if you have a brick-and-mortar business, your location page is where your happy customers can showcase their experience with you, and potential customers can check you out. Dabei ist es egal, ob das euer eigenes Bild oder das eines anderen Users ist. Instagram Story Takeovers have become huge on Instagram. When it comes to monetization, Instagram Stories is kind of at a sweet spot in its growth: the audience is increasing, ads aren’t drowning out other content, and the platform has provided plenty of interface mechanisms to make it easier for users to convert (whether that means sales, downloads or traffic.). More so than any other channel, the ephemeral nature of Stories lends you the freedom to experiment, learn, and find what works. Swipe to the left to go on to the next account’s story. It’s also the place where some of Instagram’s newest unique features live, as detailed below: If you’re designing or editing your Stories on desktop, or uploading a Stories ad to Facebook’s ad manager, then you’ll need to keep these numbers from Facebook in mind: Here are our key best practices, along with some best-in-class examples to inspire you. Create: Create Mode allows you to customize your story from scratch. This will take you to Instagram’s camera. Exits, or ‘swipes away’ as Instagram itself calls the metric, tell you whether users watched your story to completion or if they exited before the story ended. Depending on your goals, each one might be useful at different times. Stories are a full-screen immersive experience. So how do you increase your Stories’ chance of getting posted there? Instagram macht es uns denkbar einfach, die Fotos von anderen zu liken, indem ihr beispielsweise zweimal auf ein Bild tippt. Instagram Story Free Brushes licensed under creative commons, open source, and more! Don’t mistake DIY for off-the-cuff. These #BufferTriviaThursdays quizzes are a brilliant way to bring attention to new social topics Buffer’s audience needs to continue learning about. Instagram ist ein Medium zum Teilen von Fotos und gehört heutzutage zu den sozialen Medien. (In order to set up a location page for your business, you’ll need an Instagram business account.). Instagram Anleitung. Even billion-dollar companies are posting iPhone videos of office dogs. For more about live broadcasting, check out How to Broadcast Live on Instagram. Whether you’re just getting started or looking to master the latest subtleties, we’ve got the complete rundown on best practices for this format. Doing this will save yourself hours of googling, help achieve your campaign objectives, and amplify your growth! Instagram compiles the best stories from that location, into it’s own, location story. If you’re looking to engage with your audience and grab their attention, Instagram Stories polls are a great way to stop your followers from swiping past your story! Aber es ist in … Don’t be coy: move your most exciting, on-brand frame to the front of your Story. It will look something like this. Tap on the left side of the screen to go back to the previous image in the same account’s Story. The Instagram Explore page is the endless cascade of algorithm-selected posts and Stories that appears when you click the magnifying glass icon. Seit dem 17. Yes, with a bit of time and effort, you too could make your very own #facefilter. Once the story camera is open you can take a photo or record a video, just as you would normally on Instagram. Vorhin hat sie auch noch eine Story gepostet. Even the most loyal audience is likely to swipe through any obvious “filler” you post, which will hurt not just your Instagram analytics, but your relationship. This will bring up their story. That’s 500 million people posting 1 billion Stories every day. According to a 2018 study from Facebook IQ, top-performing Stories ads have an average scene length of 2.8 seconds, versus 4.1 for less popular ones. To take a photo in Normal, just tap the circle button. For its part, Instagram recommends brands stick to two types of Story: Stories that were imagined as such uniformly drive better results, according to Instagram. Your friends and followers might be interested to see what’s going on in your life, or get a behind the scenes view of what you’re working on, but they probably want to be able to opt in rather than have it just appear in their feed. To add stickers, text and drawing to your picture, tap the buttons in the top right. Um deinem Design eine Sprechblase hinzuzufügen, suchst du einfach in unserer Bildbibliothek nach „Sprechblase" und … Here’s a quick video to show you what this roughly looks like: Next, for up-to-the-second analytics , take a look at who’s watched your Story. Tap the three dots in the lower right, to get the option to report the image to Instagram if it’s offensive. 1 Easil's Instagram Story Templates. Download over 716 icons of instagram in SVG, PSD, PNG, EPS format or as webfonts. To Save it to your phone, tap the Save button. Adding a hashtag to your Story makes it discoverable to a wider audience, as it may be selected by the Instagram algorithm to appear on the page for that hashtag. This involves an influencer or person or brand taking over your Instagram Story and posting content for you. If you’re looking for inspiration, we have a bunch of ideas for Instagram Stories over here. Als Meldung kam dann aber: "noch keine Beiträge vorhanden". Open Instagram Stories and take a photo or upload one from your camera roll. By using an Instagram Story Ad Maker you now have the opportunity to be seen more often – keeping you front of mind. Storytelling. The three icons at the bottom are the Flash, Night Mode and Switch Camera buttons. Tap the Gear icon in the top left to go to the settings screen. (If it does, you’ll know because that hashtag’s page will show up in your list of viewers.). Once you stop broadcasting, the video is gone. Paige Cooper is a lapsed librarian turned digital music marketer & writer living in Montreal. Wanna hear the truth? Every Thursday, Buffer uses Instagram Story Polls to quiz their followers on their social media expertise, and they give out real prizes for each quiz! Harry Guinness is a photography expert and writer with nearly a decade of experience. So an idea could be: When you have a story or message to share with your audience, come up with a storyboard of the photos and videos you need. Live mode lets you broadcast a live video to your followers. Starting with a plain background, add as many features as you like: Businesses selling physical goods online can set up, For those with 10,000 followers or a verified checkmark, adding a “Swipe up” link is a great way to provide valuable information. Use Hootsuite to manage all your social networks (and schedule posts) from a single dashboard. (In which case we recommend shrinking them down hiding them behind stickers, gifs, or emojis.). To post an image to your own Story, tap the Camera icon in the top left of the screen, or swipe to the right. Also, 4 million brands are advertisers on Stories, as of January 2020. In den Sprechblasen stehen immer so traurige Texte. So, yes, consistency is key, and your Stories choices should have direct ties to your marketing goals, but you have a lot of flexibility with what kind of content you actually post. Unlike in Normal mode, you don’t have to hold the button down. In our experience, the best way to make sure your content is valuable to your audience is to give yourself enough time to create great Stories. Download your free pack of 20 customizable Instagram Stories templates now. And how do humans do that? All Rights Reserved. While Stories only last 24 hours, your list of viewers will last 48 hours, and your Insights will last 14 days. Maybe it’s time to tell your official brand story, or expand your content range with mini-documentaries in your niche. And so when it comes to Stories, the most effective brands convey their message in the first 3 seconds. How to Save Posts on Facebook to Read Them Later, How to Use the Document Outline in Google Docs, How to See Which Apps Can Access Your Microphone and Camera on Android, How to Add Complications to Your Watch Face on Apple Watch, How to Turn Off Automatic Emoji Conversion in Slack, © 2021 LifeSavvy Media. Well, it’s the statistics. Now, as well as posting normal images to Instagram, users can share what’s happening in the moment. We’d bet that @williamssonoma’s Instagram team were thinking of that 16:9 ratio when they shot these visuals, for instance: 60% of Instagram Stories ads are consumed with sound on. Trusted by employees at 800+ of the Fortune 1000, Click here to get the Instagram Stories Templates. They provide content in the form of images and video for you to post (to avoid handing over your password) and your team posts it for them. Here are some quick tutorials to help you dip your toes in. There’s no need to go out and add the same friends to Snapchat if you already have them on Instagram. About half of Instagram’s monthly users are using Stories. But first: why develop an Instagram Stories strategy at all? Whether or not this surprises you, consider whether creating silent Stories is a lost opportunity for your brand. Wir zeigen Ihnen Instagram Direct. And that means the first step is including your Instagram Stories in your overall social media content calendar. Ideally, they do it with an intriguing and clear message. Instagram Stories—a camera-first fullscreen visual format that disappears after 24 hours, modelled after Snapchat—doesn’t show up in the Instagram news feed. To post the image to your Story, tap the Your Story button. Once you’ve taken or selected an image, you’ll see this screen. Also es gibt auf Instagram solche Bilder die Sprechblasen darauf haben und vielleicht so eine Art Tumblr Bilder sind. For an uncluttered vibe, shrink, stack and hide your hashtags behind another sticker. Als ich etwas später auf ihr Profil ging wurde mir angezeigt: 19 Fotos und die Followeranzahl. You can add up to 10 hashtags to your Stories. Stickers are fun visual additions that also happen to be a crucial tool for your brand’s aesthetic. 5 Instagram Story Tools for Pro Stories! Remember that a consistent visual identity is one of the ranking factors that Instagram says is important if you want to land your Story on the Explore page. Learn the basics of how to use Instagram Stories, then move on to some Instagram Stories tips and tricks to help you stand out from the crowd. How to create an Instagram Stories highlight: Check out our full guide to Instagram Story highlights, including icons and covers. Jetzt können Sie Videos live übertragen, während Sie filmen. Ihre erstellte Story lässt sich speichern. Mit Instagram Nachrichten, Fotos oder Videos verschicken und empfangen. Hit "share as post" if you think your story is too good to say goodbye to. Instagram arranges them using an algorithm so the people you interact with most will appear first. Instagram Stories polls not only grab your audience’s attention, but they also create an opportunity to … And about 62% of those people say they’ve become more interested in a brand or product after seeing it in their Stories. It’s a much better choice than having tinny audio playing in the background, and it’ll caption the lyrics, too. Join 350,000 subscribers and get a daily digest of news, geek trivia, and our feature articles. After that, it’s gone. For instance, this Story, in advance of Mother’s Day, is perfectly designed to simultaneously remind viewers of a task they’ve been neglecting, and offer to help handle it. The first thing you have to do is enable to Insta Story archive feature. Pro Tip: There are a number of stickers that use polls or questions to engage viewers: the emoji slider, quiz, and question stickers. A post shared by Adam Mosseri (@mosseri). Whether you’re reposting content or collaborating with others in your field, tag their accounts. Setting up your Instagram Story ads is similar to setting up other Instagram ads. It feels a bit like flipping through a photo book. Flaticon, the largest database of free vector icons. Wer die Story sehen kann, ist abhängig davon, ob Sie ein öffentliches Profil oder ein privates Profil haben. They’re constantly changing, but the best way to stay up to date with new developments is to use them. And even if you don’t have a design team (or a visual arts degree) up your sleeve, there are plenty of Stories-focused design apps to help you level up for this crucial point. It’s also a keystone in nurturing a relationship with your audience: they should recognize your style before they read your username. Adding a poll to your Story lets your audience participate without requiring a big effort. And given the state of the world, it’s very possible those numbers will go up in 2020. Welches Format hat das Bild von einem Instagram Story Highlight? Wenn Ihr Account privat ist, können nur Ihre Abonnenten die Story sehen. Right click the ZIP file and select “Download.”. Bei einem öffentlichen Profil kann jeder Instagram-User die Story sehen. The best part of Instagram Stories is that if you’re continually engaging with your audience. Eine weibliche Person, der ich auf Instagram folge, hat 19 Fotos online auf ihrem Profil. Plus, it’s a great way to get new followers, as users share Stories with your brand’s AR filter on them. Wir würden euch quadratisch mit einer Größe von mindestens 1.200 x 1.200 Pixel empfehlen. Im ersten Schritt überlegt ihr erstmal was eure Highlights werden sollen. The three dots in the corner of your story will give you the option to delete, share as post, save to your device, and view story settings. There are plenty of ways to include a CTA in your Story: Tagging others is a great way to build community and show your appreciation. Stickers come in many varieties, but they each serve a function, like: As well, in April 2020, Instagram added stickers that small businesses can use to make it easy for their customers to support them by buying a gift card for future use, or ordering food. You can also tap the arrow, select Your Story and tap Send. Mit dem Instagram-Story-Gestalter von Canva kannst du aus Tausenden von Vorlagen wählen und deine Posts bunt, charismatisch und individuell gestalten. 90 Best Instagram Story Free Brush Downloads from the Brusheezy community. Ich hoffe einer weiß, welche Bilder ich meine. 500 million people posting 1 billion Stories every day, 4 million brands are advertisers on Stories, Instagram Story highlights, including icons and covers, According to a 2018 study from Facebook IQ, At the bottom of the Stories composer screen, swipe left to find. Bookmark this post and use these ideas as a source of inspiration when crafting your own Instagram Stories ads. Get expert social media advice delivered straight to your inbox. Exits happen when: Users swiped left (not tapped back or forward) to move to another user’s story. The Flash button toggles the flash between on, off and automatic. Instagram has taken a leaf out of Snapchat’s book and added a disappearing Story feature. The Switch Camera button swaps between your rear and front facing cameras. You can add text, insert GIFs, use fun templates, create polls, and much more. Highlighting them to your profile keeps them pinned front and center for your audience. Hi! Viewers can see this story from the explore feed, or by searching the location. Story kann Fotos, kurze Videos, Boomerangs, Text oder Musik enthalten. This will take you to Instagram’s camera. Like hashtags, adding a location to your Story expands its potential reach beyond your follower list. Tap on the right side of the screen to go forward to the next image in the account’s Story. To see who’s viewed your Instagram Story, tap on Your Story. The Instagram Story Views Mystery. Since we launched in 2006, our articles have been read more than 1 billion times. Boomerang is a weird mode that takes a serious of photos and then combines them together into a short video. Brainstorm ideas, but make sure to tie them to your goals for your overall Instagram strategy. Ihr müsst nur in der Lage sein, ein bisschen etwas zu gestalten. For brands, getting on the Explore page usually means a boost in reach and engagement, because the algorithm is showing your content to fresh, interested eyes. For instance, Harvard Business Review uses polls in their Case Study Stories to engage audiences by having them weigh in directly, instead of just reading what the experts advise. Instagram Stories allow us to quickly click through a series of photos and videos, and that’s a great way to tell stories! I can’t believe I’m typing this, but when it comes to Instagram Stories, that can feel like an eternity. Dazu gehen Sie zunächst vor, als wollten Sie eine Instagram-Story hinzufügen. Sein Start war im Oktober 2010. The format encourages spontaneous, even quirky content. The catch is that instead of looping, it plays through normally and then plays back again in reverse. For added value, the poll’s results stay visible to the wider audience even after the poll has closed. Die Stories sind eine zusätzliche Plattform, die innerhalb von Instagram lebt und das eigentliche Instagram Profil ergänzt. Es ist in 25 Sprachen verfügbar. I love (LOVE) Easil's Instagram Story's templates. By submitting your email, you agree to the Terms of Use and Privacy Policy. Also, compared to the polished reputation of the Instagram aesthetic, the vibe is definitely a little more rough around the edges. There are four different modes: Normal, Boomerang, Hands Free and Live. What Are Instagram’s “Stories”, and How Do I Use Them? Früher konntet ihr mit … Hallo, wie postet man mehrere Instagram Stories? Go in your Instagram settings; Select “Story settings” Under Saving, turn on “Save to archive” Now all your Insta Stories will be automatically added in your archive folder on Instagram. Usually, Stories have two modes of engagement: passive views, or active replies. Das erste Bild einfügen ist ein Leichtes, doch wie fügt man die folgenden Posts ein If your content ends up in this story that means it could be exposed to a much larger audience! The bar at the top of the screen counts down how long is left of that item. This is good news for novices: diving in doesn’t require hiring a videographer. #1: Customize Font Colors. For example, this Story from @TopShopcanada rapidly flickers through dozens of outfit shots featuring the same pair of jeans, inviting and requiring admirers to take a screencap to get a closer look at any of them. Just don’t feel obligated to use all of them. In late 2019, Instagram opened up its Spark AR Studio, which allows anyone to start making augmented reality experiences for Facebook. Join 350,000 subscribers and get a daily digest of news, comics, trivia, reviews, and more. To add text to your Instagram stories, tap the Aa icon in the top-right corner when you take or upload a photo or video to your story.. At the top of your Instagram feed, there are little circles with the people you follow’s Stories. Pro Tip: Instagram Stories are an art as much as a science, so if you’re new to the format, spend some time learning the language of stickers: what’s too much, and what’s really too much. Instagram Story Takeover. For brands, this can translate to a choice about how “authentic” you want to be. © 2021 Hootsuite Inc. All Rights Reserved. When you’ve finished watching one person’s Story, Instagram will automatically take you on to the next person’s. Once your photo is in, tap the pen icon in the upper right-hand corner of the screen and select a color. For instance, Masterclass’s ads do a very good job of piquing both curiosity and self-improvement aspirations. Whether your team has the resources to create your own Instagram AR filter or you just know the Pickle Cat will devastate your followers, adding this playful element to your Stories is a gift for both your brand and your audience. Instagram’s Story is a great way to share events as they happen without clogging up your carefully curated feed with dozens of throwaway images. I hope you love these Instagram Story tools as much as I do. Januar 2017 verfügt Instagram nun auch für seine europäischen Nutzer über die Live-Funktion. To use a location sticker on an Instagram Story: You can change the look of your location tag by tapping it. 1.6m Followers, 245 Following, 645 Posts - See Instagram photos and videos from Sarah lombardi (@sarellax3) This can be as simple as changing the angle or background color on your product shot, or you can start taking notes from your favourite music video director. Ihr betrachtet ein Bild und seht darunter Kommentare. How-To Geek is where you turn when you want experts to explain technology. Kreiere stattdessen wunderschöne Instagram-Storys mit deiner ganz persönlichen Note. According to Facebook, users move 41% faster through mobile feeds than desktop. Here you can block people from viewing your Story and set who can reply with messages. Play that up with on-point visuals. Even still, because lots of people already follow a few hundred people on Instagram, it’s really taken off. No 5 is my favourite at the moment, and is something I have been wanting for a while now! At the bottom of the screen, you can select a format to experiment with: Type, Music, Live, Boomerang, Superzoom, Focus, or Hands-free. Tap on the little X or swipe up to exit Stories. For instance, going the studio route with a highly polished, expensively shot aesthetic has a 97% chance of lifting brand awareness, when compared to a more organic DIY route. There are four different modes: Normal, Boomerang, Hands Free and Live. Tap Send Message, to send a Direct Reply to them. To view a person’s Story, tap on their icon. When the Instagram post is tapped, the tags appear -- but while usually this just reveals the Instagram handles of your cousin's fishing buddies, or whoever appears in the photo, in these ingenious posts the words in the handles piece together a short and sweet story. Instagram says that the biggest ranking signal is interest: a user is more likely to see Stories similar to ones from accounts they already follow. In this case, @WilliamsSonoma fed two birds with one scone by reposting a customer’s post while also tagging the product’s designer. The above article may contain affiliate links, which help support How-To Geek. To take a photo in Normal, just tap the circle button. Using consistent colors, fonts, approved gifs, and Instagram Stories templates are a great start. To create a story on Instagram, you have to tap the camera icon at the top left-hand corner of the screen, or you can reveal the story camera by simply swiping left. You can see an example in the GIF below. Here are some brilliant examples of brands that are harnessing the power of visual storytelling on Instagram: 1. If you don’t want to take an image with Instagram’s camera and instead want to add one from your phone, swipe up and you’ll be able to select any of the images from your phone. There are two ways to add a hashtag to your Story: Either way, Instagram will suggest some popular hashtag ideas to get you going. Instagram launched its “Stories” feature two years ago, and since, Instagram users have been looking to stand out with new Instagram Story Ideas.The Stories feature has quickly become one of the most popular components of the social media app among its more than 800 million users.. His work has been published in newspapers like The New York Times and on a variety of other websites, from Lifehacker to Popular Science and Medium's OneZero. Also, they’re fun. Sobald Sie sich im Kameramodus befinden, klicken Sie nun jedoch auf „Live“. Engaging your viewers’ emotions—curiosity, empathy, excitement, outrage—is the most effective way to catch and keep their attention.

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