Sobald die beiden Konten verbunden sind, werden die Daten automatisch von Ihrer Facebook-Seite auf das Instagram-Konto übertragen. Everyone’s business is different, but we all deal with similar stresses—forgetting passwords, dealing with repetitive tasks, losing track of time. Note: We’re using iPhone screenshots throughout this post, but the layout should look about the same on Android devices. As we mentioned earlier, it’s a best practice to have a photo or two posted to your account before you start following people. An Instagram kommt heutzutage kaum noch jemand vorbei. By this point you have a complete profile, a couple of posts shared, and now it’s time to start following people so they start following you. Sign up with your e-mail and try finding a creative Instagram username. Mit den neuen Funktionen haben Unternehmen ab sofort mehr Einblicke in ihre Instagram-Aktivitäten und können diese so optimieren. Before Instagram business profiles were rolled out, the only way followers could engage with a business outside of Instagram was to click their website link in their profile. Similarly, Business accounts also have the option to add Action buttons, such as Order Food, Gift Cards, Book Now, or Reserve. How to set up a second Instagram account for your business. Already have a business Facebook page? The most popular hashtags (#love, #happy, #tbt) range in the hundreds of millions of times used, so if you’re targeting a particular niche, consider using a more specific hashtag. Navigating paid social ads is a fairly complicated endeavor, especially if you don’t have time to learn the platforms and keep up with changes. Instagram ist das neue Facebook – zumindest wenn es um die jüngere Zielgruppe geht. After that, you’ll see a page with suggested accounts to follow. Here’s an example of a picture with hashtags that we posted to our OutboundEngine company Instagram. Who Needs an Instagram Business Account? You don’t have to follow any of them – and you shouldn’t if they don’t fit your strategy. So you know we're speaking from experience when we say: email marketing works, but only when it's done the right way. Instagram was a natural fit to launch the first brand campaign for AWOL because it resonates with the millennial audience and allows us to tell really impactful visual stories that move brand metrics. Once you’ve got your account established, be sure the Instagram icon is on your website (best practice would be in your contact/about me section) and in your email signature. Mithilfe eines Kontakt-Buttons wird Kunden die Kontaktaufnahme mit dem Unternehmen erleichtert. You can opt to save, or you can hit “Skip” again. Support, About Us Remember, this is your Instagram business account, not a personal page. Unlike other social networks, posting content on Instagram can only be done using the mobile app. So lässt sich ganz einfach bestimmen, zu welcher Tageszeit die meisten Follower aktiv sind und welche Beiträge besonders gut ankommen. Instagram business accounts must be connected to Facebook business pages. Mehr als 2 Millionen Unternehmen verbinden sich auf Instagram mit Menschen weltweit. I think it was a mistake to link the FB page and the IG account. Der Beitrag kann jetzt mit Call-to-Action Button versehen werden et voilà: fertig ist die Instagram Werbeanzeige. Blog Tap the three horizontal lines in the top right corner. OutboundEngine has a team of marketing experts that will create, optimize, and manage Instagram ads for you. Download the Instagram app for iOS from the App Store, Android from Google Play store or Windows Phone from the Windows Phone Store. Instagram business account insights tell you the number of times your ads were viewed; how many unique accounts viewed your posts and stories; how many people clicked from your profile to your website; and the number of times your profile has been seen by … Once your profile picture is uploaded, you’ll be asked if you want to save your info. Sparen Sie Zeit beim Verwalten Ihrer Instagram Präsenz. If you want your business to be found by a keyword or phrase, be sure to include it in either the name or username for your account. Vyshakh M.N. As you post more to Instagram and follow more people, you can check your notifications page (heart icon) to see who has liked your photos, started following you, left a comment, or mentioned you in a post. If you’ve got past clients and connections stored on your phone, you’ll be able to see their accounts. They want you to pay, just like Facebook … Netflix is another great example of a brand whose product is a perfect fit for … Instagram gives you the opportunity to find Facebook friends whenever you want from your page settings so this is not a one-time offer. Die neuen Unternehmensprofile sind eine kostenlose Funktion für Nutzer, die auf Instagram als Unternehmen oder Marke zu erkennen sein möchten. Enter your information to download the guide. Das geht ganz unkompliziert, denn unter den jeweiligen Beiträgen wird ab sofort ein „Hervorheben“-Button angezeigt. You can edit this section whenever you’d like so don’t worry if the perfect words aren’t coming to you right away. Brancheninformationen und Geschäftsadresse angegeben werden. Darauf hat Instagram inzwischen reagiert. If you’re setting … Once you follow other accounts, their photos will show up here. “This became instrumental in getting us to our first 10,000 followers.” If you have the money to spend, look around for accounts with not only a high number of fans but high level of engagement as well. This is how you get people to start following you back. You can tell graphically rich and inspiring stories about your business and brand through visuals. Business accounts only allow one. Your profile is the only place you should put your URL – preferably directing people to your website, or wherever you need them to go. Features Die Reichweite von Beiträgen kann mit den neuen Instagram Business Accounts problemlos erweitert werden, indem man einen bestehenden Post zu einer Werbeanzeige umstellt. Ob die Kontaktaufnahme telefonisch, per E-Mail oder SMS geschehen soll, kann jedes Unternehmen selbst entscheiden. They’re really trying to keep personal posts and business posts separate, so if you want to share a post from Instagram to Facebook, it has to be a business account to a business page. With a business account, you can include more information about your business and encourage people to get in touch. 9 months ago # Hey folks, I also think that there is a possible drop in reach after i switched to Business. Take a look at our new 2020 blog for updated instructions and key information for optimizing your Instagram for Business account. Die neuen Unternehmensprofile sind eine kostenlose Funktion für Nutzer, die auf Instagram als Unternehmen oder Marke zu erkennen sein möchten. Partners & Affiliates You can also include your handle on your LinkedIn page or any other site that drives visitors to contact you. For example, if you were to post a URL in the comment of a photo you post, people won’t be able to click it, so don’t waste your time. “Pay to play is the name of the social media game.” 2. How It Works On a more emotional note, if you have kids and aren’t comfortable sharing photos of your family with current and potential clients, establishing a business-only account helps create instant boundaries. Time for the fun part! Fill out bio and contact information fields. Along with additional contact options like emailing, calling or visiting your physical location, your clients and customers can also book an appointment with a quick tap!. Dazu klicken Sie lediglich auf das Zahnradsymbol oben rechts und auf „Profil bearbeiten“. Sollten Sie mit Ihrem Produkt oder Ihrer Dienstleistung also überwiegend jüngere Personen ansprechen, so kann sich ein Instagram Business-Account … Auf den ersten Blick ähneln sich die Profile stark. Click “Try Instagram for Business Tools” and follow the self-guided steps and instructions to complete your profile and take advantage of the tools offered. The 2021 Email Marketing Roadmap for Small Business Here at OutboundEngine, we sent more than 110 million emails in 2020. In an age where a first impression may be made without meeting someone first, it's crucial you're aware of email marketing etiquette. So step 1 is to pull out your smartphone, find Instagram in your app store and download. You can import from Twitter as long as it’s a business account. And if you are already on Instagram, then you should convert your personal Instagram profile into a business account … It tells Instagram that you’re using the platform for some sort of marketing (even if not for a conventional business), and it allows you to access a number of features that personal profiles don’t have. Here is a walkthrough from Instagram about getting started with their business tools. Until next year! Write a killer bio. Der Instagram Business Account verfügt über ausführlichere Profilinformationen als dies vorher der Fall war, so können z.B. Want to learn more about your overall social media strategy? Mit der aktualisierten Hootsuite Integration können Sie ab sofort Bilder direkt von Ihrem Dashboard vorausplanen und veröffentlichen, mit Ihrem Publikum interagieren und die Ergebnisse auswerten. At OutboundEngine, we... by Erin Myers | Jan 12, 2021 | Criminal Defense, Email Marketing, Financial Advisors, Home Services, Insurance, Massage Therapy, Mortgage, Promotional Products, Real Estate, Wellness. From your profile page (bottom right icon), go to the options page (gear in the upper right corner). It takes just two-tenths of a second for someone to form an opinion on your brand … Is this some sneaky form of pay-to-play?” Many on the Reddit thread thought switching to a business account was a bad idea and simply a way for Facebook to force you to pay for ads. VM. Download Building Email List Scratch Guide, Download the beginners guide to social media, Download the follow up template insurance, Financial Services Marketing Benchmarks Report, Marketing Automation for BHHS Brokers – OutboundEngine, Marketing Automation for BHHS Brokers – OutboundEngine – Thanks, Marketing Automation for BHHS Realtors – OutboundEngine, Marketing Automation for BHHS Realtors – OutboundEngine – Thanks, Marketing Automation for Remax Agents – OutboundEngine, Marketing Automation for Remax Agents – OutboundEngine – Thanks, Marketing Automation for Remax Brokers – OutboundEngine, Marketing Automation for Remax Brokers – OutboundEngine – Thanks, create, optimize, and manage Instagram ads for you, 2021 Email Marketing Roadmap for Business Owners, Better Email Etiquette Equals Better Marketing Results [16 Rules], 5 Awesome Productivity Apps For Everyday Use, Four Barton Skyway, 1301 South Mopac Expressway, Suite 100, Austin, TX 78746. While it might seem easiest to use your personal Facebook account…don’t do it! Over 2 million businesses connect with people on Instagram. Bislang verfügten Unternehmen lediglich über normale Nutzer-Konten, die sich nicht von den privaten Profilen regulärer Nutzer unterschieden. Let’s find the perfect solution for your business.800-562-7315, Harmony Once you’ve got a handle on posting and interacting, it’s time to consider how Instagram can help you grow your business. Netflix: @netflix. Bonus: Erfahren Sie in unserem Schritt-für-Schritt-Leitfaden, wie Sie eine Social Media-Strategie erstellen und Ihre Präsenz in den sozialen Netzwerken mit Hootsuite optimieren. 1 Reply. If you’re the face of your business, use a professional headshot you like or take a new one. Avoid the selfies or group pics. If you haven’t yet, it’s time to set up your Instagram business account. News and practical advice to help grow your small business. Sollte es Ihnen zu diesem Zeitpunkt nicht möglich sein, Ihr Instagram-Profil umzustellen, warten Sie einfach ein paar Tage und probieren Sie es dann erneut. Running a Promotion: Open the Insights panel of your profile. For example, janejones_NYC_realtor or janejones_insta will work. For example, don’t follow Entertainment Weekly if you’re setting up a business account for a real estate company. For those unaware, Facebook acquired Instagram a few years ago so there is more integration than ever with the two platforms. Je nachdem, welche Kontaktinformationen hier angegeben werden, sieht der Kunde dann die Optionen „Anrufen“, „Route planen“ oder „Email“. What would you do with a few extra hours per week? If you want to keep your personal account and set up a second Instagram account for business, here’s how to do it: Log into your current Instagram account and navigate to your profile. You can do this by tapping the bar … Contact Us, © Copyright OutboundEngine 2020 | Four Barton Skyway, 1301 South Mopac Expressway, Suite 100, Austin, TX 78746 | Privacy Policy | Terms & Conditions. If you’re a real estate agent, insurance agent, or the like, choose a variation of your name, business, location. Instagram weist im Vergleich mit anderen sozialen Netzwerken außerdem die höchste Interaktionsrate zwischen Marken und Kunden auf, zeigt eine Forrester Studie. You need something that distinguishes you from a personal account. 1. Or, schedule a free demo and learn about all the ways we help take marketing off the plates of busy business owners. Have fun using your Instagram business account to connect to your network and enrich your relationships. This can include an email address, phone number, or location — and is a great way to encourage your followers to get in touch. Linking these two media gives your online presence some beneficial cohesion. Unter dem Punkt „Unternehmensprofil einrichten“ können ale Informationen auch im Nachhinein bearbeitet werden. Here’s why. Industries Step 1: Download and launch the app. Die Statistiken geben Informationen zu Impressionen, Reichweite, Demographie und Interaktion. Erhalten Sie Expertenratschläge rund um Social Media direkt in Ihren Posteingang. Note: Instagram will automatically generate a username for you based on the name you input. Next, you’ll create a username and password. It’s one of the most popular, fastest growing social media platforms and one that your business should be using. Once you create an Instagram business account, booking for your business will become easier than ever. Das gilt auch für Unternehmen. Stel een Instagram Business-account in om mensen meer informatie te bieden over je producten, diensten of bedrijf. Instagram ads can get you in front of the people you want to, regardless of whether they are in your network or not. Press Publish Goal-Driven Content. One of the best Instagram business ideas and ways to make money from Instagram is by becoming an influencer.To do this, you need to build up an audience in a specific niche — and there are a lot of different options — then work with brands to share content related to their products or services. It’s best to have your account completed and a photo or two posted before you start following people so it’s okay to click “skip” for now. Jetzt kostenlos testen. Instagram will show you all of your friends on Instagram that are in your contacts list. Marie Forleo Who she is: CEO of MarieTV. We can target the zip codes and interests of the people you want to reach, so your dollars go where you want. (Again, this isn’t the only chance you have to find people to follow.). Make sure that you haven’t set your account as a … … Instagram will ask you to link your business Facebook page or create one. Brancheni… If you’re setting up Instagram for a company, the username should be the company’s name, or as close as you can get it. Picture time! An Instagram Business account also allows for “Contact” buttons at the top of a profile. Verbinden Sie nun Ihr Instagram-Profil mit der dazugehörigen Facebook-Seite. Instagram is one of the most popular social media platforms, with over 1 billion accounts active on the app every single day.. Bitte beachten Sie jedoch, dass das Rollout für die neuen Funktionen nach und nach geschieht. An Instagram business account is Instagram’s version of a Facebook Page. OutboundEngine had a blast at @theppaiexpo in Las Vegas this week. To use Instagram for business, … A real estate agent can use Instagram to establish and expand their positive public perception through photos and engaging with followers. Leadership Step 2a. Stap 1: download en start de app Download de Instagram-app voor iOS via de App Store , de Android-app via de Google Play Store of de Windows Phone-app via de Windows Phone Store . Go to Settings > Add Account. Here’s a step-by-step on how to set up an Instagram business account. At Qantas, we’re constantly innovating to tell our brand story in new, creative ways on mobile. An Instagram Business account is one of two Instagram Professional accounts, which offer additional tools for both businesses and creators. Übrigens: Hootsuite Nutzer, die über ein Instagram Business Account verfügen, können ab sofort ihre Beiträge über das Hootsuite Dashboard planen und automatisiert veröffentlichen lassen – und zwar ganz ohne Umwege. This is the only place on Instagram that allows you to use a clickable URL. Click “Done” in the top right corner to move to the next step. Before we begin, if you don’t have a business Facebook account set up already, you won’t be able to complete the steps below or take full advantage of using your Instagram business account. Due to copyrights but also infringements and other agreements. Hier erfahren Sie mehr zu den Neuerungen. In this article, we’ll explain how to get the most out of Instagram for your business with a Professional account. By default, you begin with a personal profile. Pricing, Customer Stories Starten Sie jetzt Ihre 30-Tage-Testversion. “Foundr spent about $100 on shout-outs in the first two weeks of our Instagram account, and it was $100 well spent,” added Nathan. Stellen Sie sicher, dass Sie eine Adresse, eine Telefonnummer und eine Geschäftsadresse angeben, damit Kunden Sie kontaktieren können. Dazu müssen Sie Administrator der Facebook-Seite sein. The spark for this test was a question I found on Redditin the /r/socialmedia sub-reddit. #main-header { display:none; } .wpb_animate_when_almost_visible { opacity: 1; }, Create and maintain interest in your business, Done-for-You Facebook & Instagram Advertising, 200+ integrations with the software you already use. With roughly 1 billion active monthly users, Instagram long passed being categorized as a niche social network. Das Unternehmensprofil kann nachträglich stets bearbeitet werden. Only personal accounts have music feature. That means posting photos of houses they are listing and favorite neighborhood spots to check out — not selfies in the gym or pictures of their doctor’s office while they get a flu shot. That will create an account based on your personal Facebook page. Auf den ersten Blick ähneln sich die Profile stark. Connect to Facebook. If you want to make the most of your efforts, you need to be sure you're not committing a faux pas that could have you end up in the... by Taylor Landis | Jan 5, 2021 | Business Strategy. It is also another thing I want to add here. Unfortunately this feature is not available for Business accounts. “No doubt Instagram is going to hurt the eyeballs on business accounts. Die Instagram Business Accounts gibt es jetzt auch in Deutschland. This can easily be changed as you go through these prompts. Next, you’ll create a username and password. Once you provide contact information for your business account, a contact button will appear in your profile. Pro tip: check out Top Hashtags to see what’s popular on Instagram. As other social networks place increased importance on photo and video posts, Instagram is the perfect complementary network to include in your marketing mix for ease of cross-posting content. If you want to grow your brand using Instagram, you need a business account. From here, there are two options near the top, under Follow People: Tap either of these and Instagram will connect to Facebook and your address book. Since this is for your business, you should use your business email address.
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