Give Up Some Control. Personal note: I’ve met the owner of the Australian Weconnect license, Myles – nice guy. They’ve also curated the quality of their influencers very very well – so brands can expect high levels of engagement (which is what matters on Instagram). Personal note: Once again, not a cheap solution by the look of it because you have requested a demo before you can use their platform. We wont send you any spam. Influencer marketing has had its fair share of criticism in recent years. Probably not suitable for the small guys. Already, this marketing … Now an almost $2 billion industry, Instagram influencer marketing has taken the social media world by storm. Consumers have felt misled as a result of being unaware somebody they follow was getting paid to recommend certain products. Top Snapchat Influencers Post 25% More On Instagram Stories. with a single tweet earlier last year, her influence — and that of her whole family — is certainly not to be underestimated. Pricing starts at just $24 per month with larger plans depending on the depth of your campaign needs. There is no pricing information on their website, so I’m going to take a stab in the dark and guess that they are very expensive to use. In a future post, we will look at some successful Instagram influencer marketing campaigns. It is particularly good because you can try it out for free unlike a lot of other tools, making it the ideal option for individuals, small businesses & agencies. In the early days, it might have been enough for a brand to. Personal note: I’m putting my money on Tribe to win in the Australian Instagram influencer marketing platform race. Next, we found that on average, influencers were compensated $10 per 1,000 followers, and each … It works especially well at targeting cities and countries all around the world, and specific, hard to define niches. It’s a highly cost-effective channel for B2C brands.”, click here to learn more about our services and request a free consultation. It doesn’t appear like they raised any significant funding rounds. Micro-influencers in a sense ‘started from the bottom.’ Since they … Ensure they have a genuine following and a trusted, loyal community. It’s been a race by startups to see who can build the largest database of brands and influencers, have the best features for facilitating collaborations between the two parties, and optimizing the best business model for growth. The emergence of Instagram influencers opened up huge opportunities for businesses looking to authentically market their products to their target audience, and thus the ‘paid post’ phenomenon was born. It looks like they have a global audience of influencers across a range of channels and target audiences as well – claiming to reach 2.7+ billion followers with 40,000 verified and vetted influencers. The cost of Instagram influencer marketing varies based on several factors. This leads us to feel like we know them personally, so when an influencer we like recommends something, we listen as we would if it were a friend. False promotion eventually becomes obvious, meaning the influence the person actually has shrinks. Personal note: I like the community feel of what they are trying to do here, but at the end of the day – they are an agency and not a platform or marketplace. Consumers are becoming more and more savvy when it comes to advertising, and it’s no different with Instagram influencer marketing. It’s an expensive game, and with influencers charging per post and for Stories, a whole campaign can set you back a long way. Instagram also created their official ‘Paid partnership’ tag, which sits above a post to inform users that a brand is collaborating with that influencer. The Instagram Money Calculator allows you to calculate your estimated earnings from your Instagram account if you believe you are an influencer, based on your engagement and number of followers. Their cheapest plan starts at $24k/year though, so only the top brands can probably use the product. You can find influencers … NOTE: these bots will comment on posts of users in a chosen target demographic or using certain hashtags in order to increase brand awareness and get more followers. Instagram influencer marketing is one of the best strategies you can use for your dropshipping business. ✨ Importantly, treat your working relationships with Instagram influencers as partnerships. Going by their Rolodex of impressive past customer logos, the concierge strategy is working for them. People are spending more time-consuming Instagram stories and posts published by their favourite influencers and less time in front of the TV. With 800 million active users, Instagram has become the platform of choice for influencer marketing. Tribe requires businesses to create campaign briefs and influencers can then pitch a social media post for that brief which businesses can then accept or reject. Click here to check out ShoutCart. Since its launch in 2010, Instagram has grown to over 500 million users, with more than 300 million people using Instagram every single day!Because of it’s highly engaged user base, Instagram is one of the best platforms for brands to partner with influencers … The amount an influencer can charge per post will vary depending on a number of factors, including follow number, engagement rate, and industry. You can Monetize your social influence or Promote your brand or product like never before. When approaching agencies, ask for the influencer’s rate card and explain your brand and the campaign brief you have in mind. We’ve compiled all you need to know about Instagram influencer marketing and the way it works into this simple guide! I expect to see Heepsy dominate the Instagram influencer marketing space in the coming years. As a digital population we are developing ‘ad blindness’, meaning we’re essentially becoming immune to marketing. Hashtags such as #ad and #spon have become standard in a paid post caption, in order to distinguish the sponsorship deals from ‘genuine’ recommendations. They offer a free demo for brands that want to see how their platform works. As well as this, take a read of their comments to see if your target demographic are engaging with their content. Instantly approve influencers who apply to your listing, without searching and follow up. An Instagram influencer who promotes you and your agency clients can be a huge benefit to both. Influencer marketing platforms, especially those targeting the 1 BILLION monthly active Instagram users and other social media platforms, have boomed over the last few years. Below are some stats relating to engagement on Instagram, followed by the Instagram Influencer … To date, they have been used by over 7,003 brands to do influencer marketing. Adding Instagram influencer marketing into your overall strategy for Instagram can … Ifluenz is the first Instagram-focused influencer marketing platform. 4) a content library where you can export assets and track results of pictures & videos in other places like Facebook and Instagram ads. It’s hard to believe Instagram started in 2010. Is there any other areas of influencer marketing you’d like to know more about? Micro influencers are likely to manage themselves, so contact them through the email on their profile or send them a direct message within Instagram. All influencers registered on Ifluenz have to undergo a process where the engagement rate of their Instagram followers is verified to ensure high results. You can use similar profiles, keywords, hashtags and more to source lists of useful, high-quality influencers quickly. Personal note: Whilst I haven’t used this platform, I really like the look of their UI/UX. The pool of influencers is vast and diverse, meaning almost any brand has the potential to utilise Instagram influencer marketing for their industry and target demographic.Â. But, I’d still try it out because it’s really quite cheap. Considering the 21 year old wiped out $1.3 billion of Snapchat’s market value with a single tweet earlier last year, her influence — and that of her whole family — is certainly not to be underestimated. Makes sense, right? This powered-up way to search Instagram uses proprietary search algorithms to find more of the influencers you already love by using them as examples in your search. Visually plan your posts. Personal note: I’d say shoutcart is ideal for people that have very small budgets and are just starting out with influencer marketing. Heepsy comes with some fantastic advanced targeting features including; Here’s a snapshot on their searching dashboard, you can see how easy it is to use. They may have acquired a loyal following due to their lifestyle, their job or hobby, the clothes they wear or the stories they tell. They’re backed by big-name investors and celebrities. Personal note: I really love their website and brand that they’ve built. Consumers are becoming more and more savvy when it comes to advertising, and it’s no different with Instagram influencer marketing. Judging by the case studies and brands on their homepage it looks like they’ve had some success so far in delivering on their value proposition. Whilst there are plenty of instagram influencers on the platform with a large following, I don’t think most of the accounts listed have very good engagement. They offer great tools to vet influencers as well as able to provide statistics on specific campaigns you are running. Rather than businesses selling directly to consumers, they are building relationships with influencers who can sell for them. If you are targeting young women in Australia – then Hypetap should be one of your first visits as I know their platform has a high proportion of that demographic. According to a survey by Later, 66% of businesses say that they pay less than $250 per post. The fact that we click ‘Skip Ad’ on YouTube the second it becomes available, and even pay for the privilege of not being sold to with services like Spotify Premium highlights this. What differentiates Hypetap is how they have built a great technology enabled funnel to help both parties do campaigns on the platform. By @Nicola_HHQ, 'We’re typically seeing brands work exclusively with influencers who have a 10-20% engagement rate' @Elle_HopperHQ on influencer marketing, best performing brands in influencer marketing, Read the other top takeaway from our influencer event here. And as you’ve seen, there are all kinds of influencers on Instagram. Therefore it’s one rule for traditional methods of advertising, and another for Instagram influencer marketing, and it will be interesting to see how the regulations change as the space develops. They’re sitting at the enterprise end of the market with some analytical software that looks like it can scour the entire web to find the very best quality influencers. Their campaign managers help craft the right message and engage the influencers on your brand’s behalf. Start your 14-day trial today. Join 50,000 others getting the latest social media news, insights and trends every week with Hopper HQ's Trending newsletter. They also guarantee the delivery of their influencers, so no more lost product! Personal note: Their paid plans are super affordable (starts at just $49) which makes Heepsy the no-brainer choice on the list. Speakr has been operating since 2010 so they probably are pretty damn good by now at running influencer marketing campaigns for big brands. According to the brand’s page of their website, they seem to have a focus on Twitter but some of their imagery includes Instagram, so might be worth checking out still. ⭐️ Check out the Hopper HQ 2019 Instagram Rich List to see which celebrities and influencers topped the charts across all industries ⭐️. Influencer marketing has grown steadily in popularity over the past few years, and for good reason -- oftentimes, customers trust influencers … But this changed with the rapid growth of the space, as influencers realised they could not only gain free products, but actually charge brands for grid real estate on their profile. They specialize in working with large consumer brands that are doing Instagram influencer marketing at scale. Famebit boasts 33,992 content creators reaching 1.9 billion people across various social networks. Tapinfluence seems to be the platform that a brand with a budget of at least $50,000 to spend on influencer marketing would go to. Influencer outreach: How to contact influencers. Influencer marketing on Instagram alone will generate over $1 billion by the end of 2017. These platforms have taken off on the back of ‘the rise of the individual brand’. It’s also interesting to observe how a lot of these platforms start off by focusing on one channel or type of influencer and then end up expanding their offering to every channel and type of influencer around the world. Named in the Top 5 Most Popular Social Media Marketing Software list 2018. Any user who has a fairly high, engaged following — of people who actually care about what they do — will have an influence over their audience and is a valuable marketing proposition for brands. Your account profile is your calling card. In this post, I’ll review and talk about the top 19 Instagram influencer marketing platforms that you can consider for growing your brand awareness and reaching new audiences (this is our 2020 update). They started with Instagram at first, but recently expanded into Twitter as well. 72% of users said they have made fashion, beauty or style-related purchases after seeing something on the app, proving its power in the digital marketing landscape of 2020.Â. With multiple options of big and small scale businesses, these influencers are proving to be a mandatory asset of your marketing … Personal note: According to the latest press releases on the matter, Tapinfluence has raised over $8.3M to date so they are definitely a platform to consider. Instagram is a perfect platform for influencer marketing and mainly for those, who want to build a career in the digital world. Influencers on their platform must have at least 5000 followers to connect. Please correct me if I’m wrong! It is a far more cost effective option for smaller businesses, and micro influencers can have a great deal of influence over a specific audience. On a larger budget, you can think about bigger influencers, but try not to be fooled by vanity metrics such as number of followers and focus predominantly on engagement rate. Instagram also created their official ‘Paid partnership’ tag, which sits above a post to inform users that a brand is collaborating with that influencer. Real-time content (like Instagram Stories or Live) and high-quality posts (featuring images or videos) give consumers multiple ways to engage with an influencer. With a successful influencer marketing strategy, you can help clients do everything from build brand awareness to drive sales on Instagram… I believe they are based in Melbourne and share an office with the Just Melbourne crew which is a Melbourne focused media brand delivering reviews on the best courses and suppliers. If you’re looking at a larger influencer, they will probably have an agency who manage their campaign requests – this is typically listed in their bio. Personal note: I’ve used Hypetap personally in the past and I really enjoyed the user experience of their platform. Consumers have felt misled as a result of being unaware somebody they follow was getting paid to recommend certain products. False promotion eventually becomes obvious, meaning the influence the person actually has shrinks. Strawberry Socials automates your manual Instagram searching to let you find 100x the creators. How Instagram Influencer Marketing Works. Snapfluence is an agency based in Ohio that has a tight-knit community of Instagrammers. Elle Cuthbert-Edkins, our Customer Success Manager here at Hopper HQ, “we’re typically seeing brands work exclusively with influencers who have a 10-20% engagement rate”. ✨. Unlike a lot of other platforms, it looks like they focus quite heavily on Instagram which is nice. Unlike other influencer services, their pricing includes influencer budget spend! Getting Started with Instagram Influencer Marketing. According to their website, they’ve engaged over 350 million people across the different social platforms so far. However, as with anything marketing … People who have built a large and engaged following on Instagram are known as ‘influencers’, due to the fact that their followers idolise them and respect their opinions. Their platform has 1240 influencers who reach over 136 million followers. Go into as much detail as possible (i.e budget, how many posts, the type of content etc) in order to best manage expectations on both side of the collaboration. In recent years, Instagram users the globe over have begun making a living from paid posts and collaborative marketing campaigns. If you decide that Instagram influencer marketing is the right step for your business, the first thing to do is set your budget. This would be an increase of as much … To give an idea of numbers in the Instagram influencer marketing world, Hopper HQ’s annual Instagram Rich List disclosed just how much money the top influencers and celebrities can earn from a single post. The app offers the perfect space for brand ambassadorship, with influential users authentically recommending products and services to their loyal audience. Trend is the one platform where brands instantly acquire licensing rights to the content so it can be repurposed to other channels such as paid ads. Remember that they know what their followers engage with best, and to trust them in the content creation process! Influencer marketing has had its fair share of criticism in recent years. This strategy can help to draw a large number of consumers towards your brand … Ifluenz has developed powerful algorithms to review, sort and classify influencers using various criteria including (number of followers, engagement rate, an area of interests, location, gender, age, etc.). 1) a database of hundreds of thousands of influencers with high engagement and audience size, 2) CRM software to coordinate with hundreds of influencers, 3) an analytics dashboard to track performance per influencer/content by things like sales, followers driven and engagement. Instagram is often the favorite for social media influencer marketing, followed by YouTube and Snapchat. People who have built a large and engaged following on Instagram are known as ‘influencers’, due to the fact that their followers idolise them and respect their opinions. Kylie Jenner bagged the top spot, charging over $1 million for a product-related post on her Instagram profile. They have made the whole influencer marketing process very simple for both brands and influencers – and they ensure happy sides on both parties. When they launched they were focused on just Youtube but like many platforms have expanded their offering to Instagram and other social networks too. This has led to a huge push for transparency among influencers. With 800 million active users, Instagram has become the platform of choice for influencer marketing. Their platform costs around $50 per month to use, but it’s free to post campaigns and see what they have. You can find out more about their product, “Having access to the right influencer marketing platform can grow your instagram influencer campaigns effortlessly. As the industry gets more and more concentrated, brands and influencers will need to think outside of the box to keep creating, Instagram Influencer Marketing: In A Nutshell, How To Work With Influencers On Instagram, The Future Of Instagram Influencer Marketing, 72% of Instagram users said they have made fashion, beauty or style-related purchases after seeing something on the app, proving its power in the digital marketing landscape of 2020. Personal note: I like how they focus a lot on channels like Instagram, Snapchat and Vine even though they’ve been around for 6 years. It has turned into a marketing powerhouse due to features like Instagram Stories and the power of Instagram influencers.. Kayla Itsines. Instagram Influencer Marketing Growth. There are 1 billion monthly active Instagram … To give an idea of numbers in the Instagram influencer marketing world. There’s no strict criteria for being classed as an Instagram influencer. Unsubscribe at any time. It doesn’t look like they have many influencers on the platform already but it looks like they’ve built out a great software set for brands that are doing influencer marketing. The algorithms select and match the best influencers with corresponding campaigns created by brands. As the industry gets more and more concentrated, brands and influencers will need to think outside of the box to keep creating highly engaging marketing campaigns, and we can’t wait to see them! Instagram influencers have a strong and loyal relationship with their followers, as they share many aspects of their lives with them. What is different about Shoutcart is that it is basically a self-serve platform similar to Adwords, and you can get started in just a few minutes and $50. we work with hundreds of influencers all over the world, and always encourage them to only accept partnerships with brands and products they truly like and would use themselves. If you’re looking for a dedicated tool to automatically schedule & post your content to Instagram then I recommend using the Instagram scheduler Sked Social, it’s what I use for my clients. Influencity targets both agencies and brands with an all-in-one … Influencity. With a smaller budget, you will be looking for micro influencers to promote your brand. They have focused on building out their platform with an app for influencers first. They’ve worked with the likes Calvin Klein, HelloFresh, GrubHub, GlossyBox, and hundreds more. For many influencers that have followers in the millions, this level of sponsorship enables them to make a living from Instagram. You can start a campaign for as low as $15, on-demand (no subscription fee). They don’t to play hard to get. Influicity claims to have more than a million social influencers on the platform, which is the most that I’ve ever seen on any single platform. For example, the beauty industry charges on average £162 per 100,000 followers for a single post. The total size of the market in 2022 is projected at $15 billion. Influencer marketing allows brands to reach their target audience in a way that feels far more genuine than traditional advertising. In the early days, it might have been enough for a brand to send an influencer one of their products as a gift, in return for them posting about it on their profile. If you’re a small business owner or agency then I’d use Heepsy which has a great free plan. Share Popular Posts . A notice does not appear on our television screens to tell us the boots are being marketed to us, and the suggestion of such would seem ludicrous. Influencer Marketing On Instagram Is A $1 Billion Industry. He gave the example of Neymar walking on to the football pitch wearing Nike boots as a result of his multi-million dollar sponsorship deal. Another 27% pays between $250 and $1,000. It’s then all pulled into a convenient list so you can store all your target influencers in one place and review their Instagram posts. No time to read it all? Who are these influencers? If I had a huge budget – I’d look at it more closely. Neoreach pitches itself as the end to end influencer marketing platform for Fortune 1000 brands and their agencies, probably competing quite heavily with Tapinfluence. Whether your goal is to increase brand awareness, sales or reach new audiences, always set clear KPIs (and tracking) beforehand. Without further ado, here are the right tools I’ve found that help you reach influencers with highly engaged and relevant Instagram followers. So it comes as no surprise that marketers believe that this industry is bound to double its worth to $15 billion by 2022.. One of the most exciting aspects of influencer marketing on Instagram … The key is to access a platform with the right influencers, and this can often be achieved with some trial and error before reaching your campaign goals.” – David Pagotto from, “In the early days of our business, we used influencer marketing a lot to reach our target audience. In mid-2014 they raised 1.5 million in seed funding, adding to a new total of 2.5 million raised to date. There is no indication of how many brands or influencers are on the platform at the moment. Build Your Profile. In general, influencer marketing is less popular on Facebook and Twitter. However, there is an average. Unlike many other solutions, they don’t take a percentage of any payments, and relationships are direct with each person. Hypetap is pitching itself as “Curated Influencer Marketing – a marketplace for brands, agencies, influencers & talent managers”. I think they might be defunct as a business. Tribe launched in Australia in late 2015 with great success. This has led to a huge push for transparency among influencers. The platform was launched by TV celebrity Jules Lund and raised $750,000 in seed funding to get off the ground. Speakr has a high-quality network of over 20,000 ‘Speakrs’ and in 2015 they powered nearly 40% of top 100 most impactful influencer campaigns. At Hopper HQ we work with hundreds of influencers all over the world, and always encourage them to only accept partnerships with brands and products they truly like and would use themselves. If you’re looking for inspiration, check out this report of the best performing brands in influencer marketing last year! While Instagram ads are still relevant across influencer marketing strategies today, influencer content on Instagram is a strong driver for organic traffic. Marketers find influencer marketing effective, and are upping their budget in 2020. However one of their recent marketing emails stated that over 100 brands are currently using the platform to find and pay influencers for published collaborative content. At one of our events last year, ‘The Power Of Influencer Marketing in 2018’, our panelist Harry Hugo, Co-Founder of The Goat Agency commented on the problematic nature of these CMA regulations, due to the fact that it’s not universal across other advertising channels or promotional sponsorship deals. Photo by Instagram influencers @treasuresandtravels. disclosed just how much money the top influencers and celebrities can earn from a single post. Trend quadruples down on the fact that the future of influencer marketing will heavily lean toward the quality of the content. Trend takes all the heavy lifting and allows brands to run campaigns at a $100 fixed rate per influencer – no more negotiating with influencer rates. Elle Cuthbert-Edkins, our Customer Success Manager here at Hopper HQ, spoke on the BBC about the current state of Instagram influencer marketing.

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